iliketotallyloveit.com allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, or just weird. Included with every item is a link to an online shop where it can be purchased. Every user has the option to rate other users’ postings. The more people vote for a product, the greater opportunity it has to advance to the front page and be exposed to even more visitors. It is a popularity contest within the community: is this product ‘like totally loved’ or not?